Explore Retail Solutions

Drive Customer Loyalty and Growth

Speed the delivery of omnichannel retail experiences to drive growth and support customer loyalty. Offer superior customer experiences that meet shifting needs.

Deliver a Unified Commerce Experience

Accelerate retail cloud transformation to achieve a unified commerce experience at every stage of the shopper’s journey.

Empower a Hybrid Retail Workforce

Improve the performance and productivity of a distributed retail workforce with secure digital workspaces that deliver seamless employee experiences.

Leading Retailers Rely on VMware


top global retailers use VMware solutions


trusted vendor for enterprise workloads running across clouds


global organizations rely on VMware solutions

Industry Perspectives

The Retail CIO of 2025

The Retail CIO of 2025

To learn more about the retail tech executive’s evolving role, we surveyed 100 retail CIOs across EMEA, APAC and North America about their plans to innovate and modernize in the coming years.

Extend POS Lifecycle for Impactful ROI

Extend POS Lifecycle for Impactful ROI

Retailers are embracing omnichannel models that integrate in-store and online purchasing and fulfillment to deliver a better customer experience.

Accelerate Retail Innovation

Accelerate Retail Innovation

The fast-paced adoption of digital technologies in retail and the corresponding escalation in customer expectations have led to a true innovation arms race.

Digital-First Retail Grows Up

Digital-First Retail Grows Up

Dive into the six key themes from NRF 2023 to better deliver on long-standing business fundamentals and innovate new ways of creating customer engagement and value.

Customer Stories

Recent Retail Blogs

Retailers Extend Point-of-Sale (POS)...

Digital transformation is a key driver of retail growth, with new technologies fueling an omnichannel...

Putting the POS Into Positive Retail...

Retailers are adopting digital innovations at breakneck speed. Some you’ll have experienced, like...

Retail Resilience – 10 Takeaways from...

The last couple of years showcased the very best of retail. Innovation and adaptability have been...

Edge in Retail: Investment Versus Expense?

The retail sector is experiencing radical change. At the forefront of this is the store – getting...

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