Enhance Customer Service, Empower Associates and Modernize Operations with the Secure Digital Workspace for Retail


Rising consumer expectations for faster, personalized services coupled with declining in-store foot traffic are challenging retailers to reimagine interactions and transform operations. Secure Digital Workspace for Retail, powered by VMware Workspace ONE, unifies user, desktop and mobile management to securely mobilize and modernize retail environments, safeguard customer data and optimize engagement.


The Secure Digital Workspace for Retail powered by VMware Workspace ONE

Watch how retailers modernize and mobilize their retail IT environment with the Secure Digital Workspace for Retail.

Meet the Digital Needs of Your Associates

Get integrated identity, application and enterprise mobility management.

Configure your Digital Workspace

Modernize Retail

Explore the interactive storygraphic to gain deeper insights in how VMware modernizes Retail IT Operations.

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Enhance Customer Engagement with Mobile Devices

Introduce mobile devices and applications to improve in-store customer experiences, satisfaction and brand loyalty. A single unified platform for user and mobile device management, Secure Digital Workspace for Retail provides retailers with flexibility and control.

  • Deploy mobile devices as self-service kiosks, point of sale (POS) and digital signage.
  • Provision devices with educational, entertainment and promotional content to enhance in-store shopping experiences.
  • Reduce long waits in check-out lines and lost sales with an endless aisle.

Customer Case Study: Luxottica

Luxottica Rede fines Mobility Strategies to  Improve Shopping Experience for Customers.

"The interconnected world that we live in is going to continue to drive new ways of interacting with our customers. We have to be ready to keep differentiating ourselves from other retailers and mobility helps us do that."

– Mike Guhl,

Vice President, Store and Credit Systems

The Home Depot

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Modernize Retail IT Operations

Support secure access to Windows, software-as-a-service (SaaS) and native mobile applications on any device, at any location. Secure Digital Workspace for Retail creates consistent user experiences across stores and centralizes IT management of POS, applications and desktops to improve in-store, back-office and offshore workflows.

  • Remotely manage POS systems and security patch updates.
  • Unify access to any application across any device, and from any location.
  • Reduce the cost of IT support, hardware, capital and data center storage.
  • Transform application management with real-time delivery, provisioning and updates.

Facing Growth Challenges

Virtual ICT platform foundation for faster growth at Audionova.

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Managing Ruggedized Mobile Devices for Retail.

Modernize Store Operations, Customer Experiences, and Employee Training and Communication – All While Securing Retail Devices and Customer Data

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Empower Employees Anytime, Anywhere, using Any Device

Use Secure Digital Workspace for Retail to put policy enforcement back into IT’s hands while giving employees choice over the level of convenience, services, and privacy they want on devices based on their preferences and without having to remember logins or use a company-owned device.

  • Gain highly available infrastructure with reliable access.
  • Deliver training videos, text, audio and photos and publish product and promotional updates to employee devices.
  • Efficiently deliver workforce applications (e.g., time sheets and scheduling) via bring your own (BYOD) or corporate-owned devices.

End-User Computing Blog

Leading Retailers Use VMware End-User Computing Solutions to Modernize Stores & Improve Customer Experience

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Improve Security and PCI Compliance Across Any Computing Environment

Better protect customer information and reduce data breach risks across devices and platforms while complying with regulations and following operating best practices. Secure Digital Workspace for Retail improves digital security with centralized data, data loss prevention policies, encryption and remote device wipe.

  • Securely support bring-your-own and shared devices.
  • Streamline the management of multiple identity sources.
  • Centralize image management, patching and the backup of POS terminals and desktops across stores and distribution centers.

What is the Digital Workspace?

Understand the opportunities for your retail business with consumer simple, enterprise secure Workspace ONE.

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