In connection with VMware’s provision of participating on-premise products, as set forth in the Customer Experience Improvement Program Product Table VMware collects technical information about our customer's use of such products for the purposes set forth below, such as to improve VMware products and services, and advise our customers on how best to deploy and use our products and services. The data collected through this Customer Experience Improvement Program (“CEIP”) is separate from the configuration, performance, usage, and consumption data that we collect and use to facilitate delivery of our products and services (such as tracking entitlements, providing infrastructure related support, monitoring the performance, integrity and stability of the infrastructure, and preventing or addressing service or technical issues) (“Operational Data”).
VMware has two levels of participation, Standard and Enhanced, under the Customer Experience Improvement Program. Additional data is collected under the Enhanced participation level, as noted below, enabling VMware to provide better support, both proactively and reactively. Generally, the customer can choose in which level to participate.
The products that participate in the Customer Experience Improvement Program are set forth at https://www.vmware.com/solutions/trustvmware/ceip-products.html
For customers participating in the Customer Experience Improvement Program, VMware regularly collects technical information about your organization’s use of our products in association with your organization’s VMware license key(s). Depending on the nature of the product, and whether the product offers Standard and/or Enhanced participation levels, the technical information collected consists of all or any of the following data:
Such information is collected in association with customer identifying information (e.g. customer assigned license key(s), customer IDs, and entitlement account numbers relating to the customer) via a variety of automated means. Limited personal data may be collected, depending on the product and level of participation (Standard or Enhanced). Typically, this personal data only identifies the Customer IT administrator who operates the product for the customer. Customers should not enter personal data or sensitive personal data (or any other information that may allow an individual to be identified) when naming systems such as their hosts, VMs, or dashboards. To the extent we collect personal data, we will process it in accordance with our Privacy and Service Notices.
The purposes for which VMware uses the data collected through the Customer Experience Improvement Program at both the Standard and Enhanced participation levels is as follows:
We may combine the data we collect under this Customer Experience Improvement Program with data that we have collected about our customers in connection with a customer’s account and other VMware data collection programs (subject to any usage limitations on combining imposed by those programs).
VMware may update this information from time to time to reflect changes in our products, the Customer Experience Improvement Program and data collected and use practice. We encourage you to periodically review this Web page to keep informed.