Sowing Seeds of Success

For commercial farmers, profitability can depend on buying agricultural supplies and services at the lowest possible cost. Since 1923, Southern States Cooperative has helped its member-producers get the best prices on quality seed and farming products through retail and other outlets. To provide better employee and customer experiences, the cooperative standardized its point-of-sale and crop production and management applications using a  virtualized environment built on VMware Horizon, and VMware App Volumes.


Southern States Modernizes Retail Operations to Improve the Customer Experience

Southern States Cooperative and VMware 

Growing Visibility and Control


Southern States now has real-time visibility into hundreds of retail outlets and manages all application and desktop deployments remotely. With centralized control over point-of-sale and back-office applications, the company can guarantee that customers receive a consistently high-quality experience no matter where they go or with whom they speak.

  • Real-time visibility into retail and crop production operations
  • Fast, consistent software delivery to retail and sales teams
  • No physical infrastructure required at stores
  • Simplified onboarding for new employees
  • Reduced total cost of ownership for end-user computing

Southern States Cooperative

Location: Richmond, Virginia
Industry: Retail
Products: VMware Horizon 7, App Volumes

Cultivating Stronger Relationships


Employees are more productive with a consistent experience on any device, anytime, from anywhere. Salespeople can spend more time with customers and less time on paperwork, consulting with farmers in their fields and quoting prices and placing orders in real time. Faster order processing means that farmers get their supplies sooner, helping them reduce risk and better manage their fields, crops, and livestock.


What Southern States Cooperative has to say about us

"VMware Horizon helped us decouple our point-of-sale applications from end-user devices in stores and have them reside within the data center. This not only makes it easier to keep employees equipped, but it makes it easier for auditing."


Steve Tupponce, Manager, Infrastructure Delivery Services, Southern States Cooperative


Related Products 

Horizon 7

Horizon 7 lets you deliver, manage and protect virtual desktops (VDI) and apps through a single platform.

App Volumes

App Volumes is a portfolio of integrated application and user management solutions for Horizon, Citrix XenApp and XenDesktop and RDSH virtual environments.