VMware Research and Insights

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Across enterprises, all apps are evolving to meet the changing needs of each end-user.

Many legacy apps are being converted to modern apps. At the same time, departments outside of IT want custom apps built specific to their needs, with many of these developed in-house.

CRM personas
53%
of legacy apps are being converted to modern apps
55%
are being built custom
Types of apps:
  • Sales force automation
  • B2B marketing automation
  • B2C marketing suites
  • Customer service
  • Field service sales engagement and enablement
Customer relationship management (CRM)
Employee experience
41%
of legacy apps are being converted to modern apps
46%
are being built custom
Types of apps:
  • Payroll
  • Workforce management
  • Workforce analytics and planning
  • HR service delivery
  • Core HR/employee data management
  • Talent management
  • Office productivity
  • Collaborative work management (CWM)
  • Enterprise content management (ECM)
  • Employee experience management (EXM)
48%
of legacy apps are being converted to modern apps
54%
are being built custom
Types of apps:
  • Enterprise resource planning (ERP)/digital operations platforms (DOP)
  • Finance and accounting
  • Enterprise performance management (EPM)/corporate performance management (CPM)
  • Billing and revenue management
  • Accounts payable/accounts receivable
  • Enterprise architecture management suites
Employee experience
Business management
Business management
46%
of legacy apps are being converted to modern apps
53%
are being built custom
Types of apps:
  • Customer feedback management platforms
  • Usability testing platforms
  • Journey analytics platforms
  • Accessibility testing platforms
  • Prototyping and visual collaboration platforms
  • Journey mapping tools
  • Digital intelligence platforms
  • Customer analytics technologies
Customer experience
CRM personas
53%
of legacy apps are being converted to modern apps
55%
are being built custom
Types of apps:
  • Sales force automation
  • B2B marketing automation
  • B2C marketing suites
  • Customer service
  • Field service sales engagement and enablement

Customer relationship management (CRM)

Employee experience
41%
of legacy apps are being converted to modern apps
46%
are being built custom
Types of apps:
  • Payroll
  • Workforce management
  • Workforce analytics and planning
  • HR service delivery
  • Core HR/employee data management
  • Talent management
  • Office productivity
  • Collaborative work management (CWM)
  • Enterprise content management (ECM)
  • Employee experience management (EXM)

Employee experience

CRM personas
48%
of legacy apps are being converted to modern apps
54%
are being built custom
Types of apps:
  • Enterprise resource planning (ERP)/digital operations platforms (DOP)
  • Finance and accounting
  • Enterprise performance management (EPM)/corporate performance management (CPM)
  • Billing and revenue management
  • Accounts payable/accounts receivable
  • Enterprise architecture management suites

Business management

Employee experience
46%
of legacy apps are being converted to modern apps
53%
are being built custom
Types of apps:
  • Customer feedback management platforms
  • Usability testing platforms
  • Journey analytics platforms
  • Accessibility testing platforms
  • Prototyping and visual collaboration platforms
  • Journey mapping tools
  • Digital intelligence platforms
  • Customer analytics technologies

Customer experience

supply chain
44%
of legacy apps are being converted to modern apps
50%
are being built custom
Types of apps:
  • Supply chain management
  • Demand planning/integrated business planning
  • Supply chain control towers
  • Collaborative supply network platforms
  • Product lifecycle management (PLM)
  • Manufacturing execution systems
  • Advanced planning and scheduling (APS)
29%
of legacy apps are being converted to modern apps
34%
are being built custom
Types of apps:
  • Third-party risk management (TPRM)
  • Source-to-contract
  • Procure-to-pay
  • Travel and expense
Supply chain
Procurement and sourcing
digital experience
39%
of legacy apps are being converted to modern apps
44%
are being built custom
Types of apps:
  • Web content management
  • Digital asset management (DAM)
  • DX platforms
30%
of legacy apps are being converted to modern apps
39%
are being built custom
Types of apps:
  • B2B or B2C commerce solutions
  • Order management systems (OMS)
  • Product information management (PIM)
  • Payments
Digital experience
Commerce
CRM personas
44%
of legacy apps are being converted to modern apps
50%
are being built custom
Types of apps:
  • Supply chain management
  • Demand planning/integrated business planning
  • Supply chain control towers
  • Collaborative supply network platforms
  • Product lifecycle management (PLM)
  • Manufacturing execution systems
  • Advanced planning and scheduling (APS)

Supply chain

Employee experience
29%
of legacy apps are being converted to modern apps
34%
are being built custom
Types of apps:
  • Third-party risk management (TPRM)
  • Source-to-contract
  • Procure-to-pay
  • Travel and expense

Procurement and sourcing

CRM personas
39%
of legacy apps are being converted to modern apps
44%
are being built custom
Types of apps:
  • Web content management
  • Digital asset management (DAM)
  • DX platforms

Digital experience

Employee experience
30%
of legacy apps are being converted to modern apps
39%
are being built custom
Types of apps:
  • B2B or B2C commerce solutions
  • Order management systems (OMS)
  • Product information management (PIM)
  • Payments

Commerce

FY23 Q4 Executive Pulse

Custom apps dominate because they serve unique needs:

Better engage with customers, partners and employees

Improve competitive advantage in internal operations

Lower the app’s total cost of ownership

Yet customization can create complexities.

FY23 Q4 Executive Pulse

Every app has different needs. When deployed, they rarely end up in a single environment.

of enterprises deploy apps across private cloud, public cloud, edge and colocation environments

of app workloads run simultaneously on multiple platforms

of technology leaders have specific teams and business processes that rely on more than one public cloud provider

FY23 H1 Benchmark
FY23 Workloads Tracker
FY23 Q2 Executive Pulse

Technology leaders typically choose between a primary or a secondary cloud provider to run critical workloads from the app portfolio.

Click on each app type to see where the workloads are deployed:

Customer Relationship Management

  • 29% Secondary cloud provider
  • 64% Primary cloud provider
  • 7% Other cloud provider
  • 1% Don’t know
  • 64% Primary cloud provider
  • 29% Secondary cloud provider
  • 7% Other cloud provider
  • 1% Don’t know
FY23 H1 Benchmark

Every department has different needs, which increases cloud complexity and impacts security.

IT teams feel a push and pull from all corners of the enterprise.
For example:

R&D teams need specialized AI/ML frameworks from different platforms and open-source libraries to unlock their next discovery.

CX teams want low-latency options to engage with customers, while needing to meet data residency rules.

Finance teams want a better view of the total costs tied to all cloud platforms, and want to know how to optimize workloads to cut costs.

These are all important digital goals. But each department’s unique needs put further pressure and risk on the overall cloud strategy.

Things can get messy.

FY23 H1 Benchmark

To help manage all these apps across all these platforms, IT teams can leverage current expertise along with new, standardized tools.

To help manage all these apps across all these platforms, IT teams can leverage current expertise along with new, standardized tools.

  1. Tools and policies to standardize across clouds
  2. Skill sets prioritized by I&O leaders

Top 5 tools and policies organizations plan to standardize across clouds

  • 49% Security policy
  • 42% Developer tool
  • 39% Monitoring tool
  • 38% Cost management
  • 38% Compliance with industry/regulatory requirements
Learn about the cross-cloud tools and training available to your team.

Top 5 skill sets prioritized by I&O leaders in 2022

  • 77% CI/CD for operations
  • 75% Backup, recovery and resilience of protected data across platforms
  • 75% Managed cloud database services, optimized administration
  • 73% Application performance monitoring
  • 72% Cloud cost management and optimization
Learn about the cross-cloud tools and training available to your team.
FY23 Workloads Tracker
FY23 Q2 Executive Pulse

Every cloud strategy should evolve to meet the changing needs of enterprise apps, and to empower teams to move faster and spend less.

With the right cloud strategy in place, IT can manage, deploy and run any app across any environment with ease – driving a consistent, secure and cost-efficient operating model that extends across any cloud.

Explore how VMware™ can help your organization achieve more with its cloud initiatives.

Background and methodology

We surveyed:
20 %

Countries

4,408 %

Organizations

653 %

Software developers

1,451 %

C-Suite technology decision makers (CIO, CTO, CISO, etc.)

  1. FY23 Q4 Executive Pulse
  2. FY23 H1 Benchmark
  3. FY23 Workloads Tracker
  4. FY23 Q2 Executive Pulse

The VMware Executive Pulse Q4 study was fielded September 2022. The study was fielded on behalf of VMware by Qualtrics.

Custom research was conducted in the Americas (Argentina, Brazil, Canada, Mexico, U.S.), Europe (Belgium, France, Germany, Italy, the Netherlands, U.K., Spain, Sweden, Russia) and Asia Pacific (Australia, China, India, Japan, Singapore) using web-based surveys.

Responses were collected from 452 C-Suite and senior technology decision-maker respondents involved in app and infrastructure platform decisions, with a balance of VMware and non-VMware customers. The sample targeted 67% commercial (1,000-4,999 employees), and 33% large enterprise (5,000+ employees).

The VMware FY23 H1 Benchmark study was fielded on behalf of VMware by Management Insight Technologies between March 2022 and May 2022.

The custom research was conducted in North America (U.S. and Canada), Western Europe (U.K., Germany and France) and APAC (Australia, New Zealand, Japan, India and China) using a combination of web and telephone interviews.

Responses were collected from 1,800 IT leaders, IT decision-makers, IT practitioners, and developers who specialize in decision making for application workloads and infrastructure deployments. The sample targeted 10% SMB (2-999 employees), 30% commercial (1,000-4,999 employees), and 60% enterprise (5,000+ employees).

The VMware FY23 Workloads Tracker study was fielded on behalf of VMware by Management Insight Technologies between October 2021 and January 2022.

The custom research was conducted in North America (U.S. and Canada), Western Europe (U.K., Germany and France) and APAC (Australia, New Zealand, Japan, India and China) using a combination of web and telephone interviews.

Responses were collected from 1,700 IT leaders, IT decision-makers, IT practitioners, and developers who specialize in decision making for application workloads and infrastructure deployments. The sample targeted 10% SMB (2-999 employees), 30% commercial (1,000-4,999 employees), and 60% enterprise (5,000+ employees).

The VMware Executive Pulse Q2 study was fielded between May 2022 and June 2022. The study was fielded on behalf of VMware by Qualtrics.

Custom research was conducted in the Americas (Argentina, Brazil, Canada, Mexico, U.S.), Europe (Belgium, France, Germany, Italy, the Netherlands, U.K., Spain, Sweden, Russia) and Asia Pacific (Australia, China, India, Japan, Singapore) using web-based surveys.

Responses were collected from 456 C-Suite and senior technology decision-maker respondents involved in app and infrastructure platform decisions, with a balance of VMware and non-VMware customers. The sample targeted 49% commercial (1,000-4,999 employees), and 51% large enterprise (5,000+ employees).